The Secrets Behind Viral Ads: Insights from a Marketing Professor

Have you ever wondered what makes certain advertisements go viral? Why do some campaigns capture the attention of millions, while others go unnoticed? In this blog post, we will explore the secrets behind viral ads and uncover the strategies that can help your marketing efforts reach new heights.

The Power of Emotion

One of the key factors that contribute to the success of a viral ad is its ability to evoke emotion. Whether it’s laughter, awe, or even sadness, ads that tap into our emotions have a higher chance of being shared. Emotionally charged content resonates with people on a deeper level, making them more likely to pass it along to their friends and family.

Take the example of the “Dumb Ways to Die” campaign by Metro Trains. By using cute and quirky characters to deliver a serious message about safety, the ad managed to strike a chord with viewers. The catchy jingle and memorable visuals made it shareable, resulting in millions of views and widespread awareness.

The Element of Surprise

Another crucial element in creating a viral ad is the element of surprise. Ads that defy expectations and offer something unexpected are more likely to grab attention and generate buzz. By breaking away from the norm, these ads stand out in a sea of content and leave a lasting impression on the audience.

An excellent example of this is the “Puppy Monkey Baby” Super Bowl ad by Mountain Dew. The ad combined three seemingly unrelated elements to create a bizarre and unforgettable creature. This unexpected combination sparked curiosity and generated conversations, making it a viral sensation.

Storytelling that Connects

Storytelling has always been a powerful tool in marketing, and it plays a significant role in the success of viral ads. By telling a compelling story, brands can connect with their audience on a deeper level and create a sense of shared experience. This emotional connection encourages viewers to share the ad with others, amplifying its reach.

A prime example of effective storytelling in a viral ad is the “Always #LikeAGirl” campaign. By addressing the issue of gender stereotypes and empowering young girls, the ad struck a chord with viewers worldwide. The emotional narrative and relatable experiences resonated with millions, leading to widespread sharing and a positive brand image.

Humor as a Catalyst

Humor is a universal language that can break down barriers and create instant connections. Ads that incorporate humor have a higher chance of going viral as they entertain and engage the audience. A well-executed funny ad can leave a lasting impression, making viewers more likely to share it with others.

The “Old Spice: The Man Your Man Could Smell Like” campaign is a perfect example of humor driving virality. The ad’s witty script, combined with the charismatic performance of the actor, created a memorable and hilarious experience. The humor factor made it highly shareable, resulting in millions of views and widespread brand awareness.

Conclusion

While there is no foolproof formula for creating a viral ad, understanding the key elements that contribute to their success can significantly enhance your marketing efforts. By tapping into emotions, surprising the audience, telling compelling stories, and incorporating humor, you can increase the chances of your ad going viral. Remember, creating shareable content is not just about promoting your brand; it’s about creating a meaningful connection with your audience.

So, the next time you embark on a marketing campaign, keep these insights in mind. With the right mix of creativity, emotion, and storytelling, your ad could be the next viral sensation.