The Secrets Behind Viral Ads: Insights from a Marketing Professor

Have you ever wondered what makes certain advertisements go viral? Why do some ads capture our attention and spread like wildfire, while others go unnoticed? In this blog post, we will delve into the world of viral ads and uncover the secrets behind their success.

The Power of Emotion

One of the key factors that contribute to the virality of an ad is its ability to evoke emotions. Whether it’s laughter, awe, or even sadness, ads that tap into our emotions are more likely to be shared. Take the famous “Dove Real Beauty Sketches” campaign, for example. By highlighting women’s insecurities and promoting self-acceptance, the ad struck a chord with millions of viewers and quickly went viral.

Storytelling that Resonates

Another important element of viral ads is their ability to tell a compelling story. People love stories, and when an ad is able to engage viewers on an emotional level through storytelling, it becomes more shareable. The “Share a Coke” campaign by Coca-Cola is a perfect example. By personalizing their product with people’s names, Coca-Cola created a sense of connection and nostalgia, making the ad highly relatable and shareworthy.

Unexpected Surprises

Ads that incorporate unexpected surprises or twists are also more likely to go viral. When an ad catches viewers off guard or presents them with something unexpected, it piques their curiosity and encourages them to share it with others. The “Puppyhood” ad by Purina is a great example of this. By featuring an adorable puppy and a surprising twist, the ad captivated audiences and garnered millions of shares.

Humor and Entertainment

Humor is a powerful tool when it comes to creating viral ads. People love to laugh, and ads that can make us chuckle are more likely to be shared. The Old Spice “The Man Your Man Could Smell Like” campaign is a prime example of this. With its quirky humor and memorable character, the ad became an internet sensation and generated a massive amount of shares.

Authenticity and Relatability

Viral ads often resonate with viewers because they feel authentic and relatable. Ads that reflect real-life situations or address common struggles are more likely to strike a chord with audiences and encourage them to share. The “Like a Girl” campaign by Always did just that. By challenging gender stereotypes and empowering young girls, the ad sparked a conversation and went viral.

Conclusion

While there is no guaranteed formula for creating a viral ad, understanding the elements that contribute to their success can greatly increase your chances. By tapping into emotions, telling compelling stories, incorporating unexpected surprises, using humor, and being authentic, you can create ads that have the potential to go viral. So, the next time you’re brainstorming ideas for your marketing campaign, keep these secrets in mind and watch your ad spread like wildfire.